How colours impact on your personality
Professor Ram Lakhan Meena, Central University of Rajasthan, Ajmer, INDIA
It is important to understand that there is a great
difference between colour psychology and colour symbolism. Historically, what
is often described as colour psychology is actually colour symbolism - the
conscious associations that we are conditioned to make. Cultural responses to
colour derive from a variety of causes: for example, green is the sacred colour
throughout Islam, being the colour of the Prophet's robe; in Ireland it is
considered lucky, perhaps because when the world around us contains plenty of
green this indicates the presence of water and therefore little danger of
famine; in England it is considered unlucky, possibly because of its
association with decay and disease. What exactly is colour psychology? It is the effects of the electro-magnetic radiation of light on human mood and behaviour - a universal, psychophysical reaction, which is not as heavily influenced by culture, age and gender as is generally thought.
The
psychological effects of colour are universal. Colours
speak louder than words: It is a scientific fact that colour is the principal
cue to composition: the first thing humanity instinctively looks to for the
information we need, to know how to respond to anything that confronts us.Colour
Affects has provided colour consultation in interiors, branding/sales
promotion, public sector, product design, retail and direct mail for major
clients, both global and national, throughout the UK and in 13 countries. Over
the last 20 years, clients' estimates of the time saved for them by the Colour
Affects system have averaged between 45% and 60%.Colour Affects can help you to
harness the amazing (subliminal) power of colour for your business and personality. Psychological
Properties Of Colours: There are four psychological primary colours - red,
blue, yellow and green. They relate respectively to the body, the mind, the
emotions and the essential balance between these three. The psychological
properties of the eleven basic colours are as follows (Learn how you can
harness the positive effects of the colours.
This paper sets out a number of ideas that combine to make a
unified theory of colour psychology and colour harmony. It posits the existence
of patterns within the visual spectrum that are reflected in patterns of human
behaviour. The theory resulted from exploration of the following questions:
- How
does colour influence mood and behaviour?
- Why
do individuals have different aesthetic responses to the same colour?
- What
affective differences are there between different versions of the same
spectral hue?
- Are
there any universally attractive colours?
The answers to these questions suggest that we are all
affected by colour psychologically. They suggest that each hue affects specific
psychological modes, thereby influencing mood and behaviour in the observer.
These effects are unaffected by culture, gender or age and are therefore
predictable. They also show that all colours can be classified into one of four
groups. The group a colour is in determines how it will affect a psychological
mode. Furthermore, there are mathematical relationships between the shades,
tints and tones within these groups, not shared with those from other groups.
These four groups hold the key to universal colour harmony; colours from the
same group will always harmonise, whereas those from different groups never
will.
RED:Physical
Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain. Being the longest wavelength, red is a powerful colour.
Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain. Being the longest wavelength, red is a powerful colour.
Although not technically the most visible, it has the property of
appearing to be nearer than it is and therefore it grabs our attention first.
Hence its effectiveness in traffic lights the world over. Its effect is
physical; it stimulates us and raises the pulse rate, giving the impression
that time is passing faster than it is. It relates to the masculine principle
and can activate the "fight or flight" instinct. Red is strong, and
very basic. Pure red is the simplest colour, with no subtlety. It is stimulating
and lively, very friendly. At the same time, it can be perceived as demanding
and aggressive.
BLUE:Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative:
Coldness, aloofness, lack of emotion, unfriendliness.
Blue is the colour of the mind and is essentially soothing; it affects us
mentally, rather than the physical reaction we have to red. Strong blues will
stimulate clear thought and lighter, soft blues will calm the mind and aid
concentration. Consequently it is serene and mentally calming. It is the colour
of clear communication. Blue objects do not appear to be as close to us as red
ones. Time and again in research, blue is the world's favourite colour.
However, it can be perceived as cold, unemotional and unfriendly.
YELLOW:Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.
Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.
Negative: Irrationality, fear, emotional fragility, depression, anxiety, suicide.
The yellow wavelength is relatively long and essentially stimulating. In
this case the stimulus is emotional, therefore yellow is the strongest colour,
psychologically. The right yellow will lift our spirits and our self-esteem; it
is the colour of confidence and optimism. Too much of it, or the wrong tone in
relation to the other tones in a colour scheme, can cause self-esteem to
plummet, giving rise to fear and anxiety. Our "yellow streak" can
surface.
GREEN:Balance
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.
Green strikes the eye in such a way as to require no adjustment whatever
and is, therefore, restful. Being in the centre of the spectrum, it is the
colour of balance - a more important concept than many people realise. When the
world about us contains plenty of green, this indicates the presence of water,
and little danger of famine, so we are reassured by green, on a primitive
level. Negatively, it can indicate stagnation and, incorrectly used, will be
perceived as being too bland.
VIOLET:Spiritual
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.
Negative: Introversion, decadence, suppression, inferiority.
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.
Negative: Introversion, decadence, suppression, inferiority.
The shortest wavelength is violet, often described as purple. It takes
awareness to a higher level of thought, even into the realms of spiritual
values. It is highly introvertive and encourages deep contemplation, or meditation.
It has associations with royalty and usually communicates the finest possible
quality. Being the last visible wavelength before the ultra-violet ray, it has
associations with time and space and the cosmos. Excessive use of purple can
bring about too much introspection and the wrong tone of it communicates
something cheap and nasty, faster than any other colour.
ORANGE.
Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.
Negative: Deprivation, frustration, frivolity, immaturity.
Positive: Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.
Negative: Deprivation, frustration, frivolity, immaturity.
Since it is a combination of red and yellow, orange is stimulating and
reaction to it is a combination of the physical and the emotional. It focuses
our minds on issues of physical comfort - food, warmth, shelter etc. - and
sensuality. It is a 'fun' colour. Negatively, it might focus on the exact
opposite - deprivation. This is particularly likely when warm orange is used
with black. Equally, too much orange suggests frivolity and a lack of serious
intellectual values.
PINK.
Positive: Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species.
Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.
Positive: Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species.
Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness.
Being a tint of red, pink also affects us physically, but it soothes,
rather than stimulates. (Interestingly, red is the only colour that has an
entirely separate name for its tints. Tints of blue, green, yellow, etc. are
simply called light blue, light greenetc.) Pink is a powerful colour,
psychologically. It represents the feminine principle, and survival of the
species; it is nurturing and physically soothing. Too much pink is physically
draining and can be somewhat emasculating. Psychologically. It represents the
feminine principle, and survival of the species; it is nurturing and physically
soothing. Too much pink is physically draining and can be somewhat
emasculating.
GREY.
Positive: Psychological neutrality.
Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
Positive: Psychological neutrality.
Negative: Lack of confidence, dampness, depression, hibernation, lack of energy.
Pure grey is the only colour that has no direct psychological properties.
It is, however, quite suppressive. A virtual absence of colour is depressing
and when the world turns grey we are instinctively conditioned to draw in and
prepare for hibernation. Unless the precise tone is right, grey has a dampening
effect on other colours used with it. Heavy use of grey usually indicates a
lack of confidence and fear of exposure.
BLACK.
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.
Negative: Oppression, coldness, menace, heaviness.
Positive: Sophistication, glamour, security, emotional safety, efficiency, substance.
Negative: Oppression, coldness, menace, heaviness.
Black is all colours, totally absorbed. The psychological implications of
that are considerable. It creates protective barriers, as it absorbs all the
energy coming towards you, and it enshrouds the personality. Black is
essentially an absence of light, since no wavelengths are reflected and it can,
therefore be menacing; many people are afraid of the dark. Positively, it
communicates absolute clarity, with no fine nuances. It communicates
sophistication and uncompromising excellence and it works particularly well
with white. Black creates a perception of weight and seriousness. It is a myth that
black clothes are slimming.
WHITE.
Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.
Negative: Sterility, coldness, barriers, unfriendliness, elitism.
Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.
Negative: Sterility, coldness, barriers, unfriendliness, elitism.
Just as black is total absorption, so white is total reflection. In
effect, it reflects the full force of the spectrum into our eyes. Thus it also
creates barriers, but differently from black, and it is often a strain to look
at. It communicates, "Touch me not!" White is purity and, like black,
uncompromising; it is clean, hygienic, and sterile. The concept of sterility
can also be negative. Visually, white gives a heightened perception of space.
The negative effect of white on warm colours is to make them look and feel
garish.
BROWN.
Positive: Seriousness, warmth, Nature, earthiness, reliability, support.
Negative: Lack of humour, heaviness, lack of sophistication.
Positive: Seriousness, warmth, Nature, earthiness, reliability, support.
Negative: Lack of humour, heaviness, lack of sophistication.
Brown
usually consists of red and yellow, with a large percentage of black.
Consequently, it has much of the same seriousness as black, but is warmer and
softer. It has elements of the red and yellow properties. Brown has
associations with the earth and the natural world. It is a solid, reliable
colour and most people find it quietly supportive - more positively than the
ever-popular black, which is suppressive, rather than supportive.
Colour psychology is a universal,
psychophysical reaction - a powerful instinct that is on average, 80% unconscious.
This course is designed for those working in residential and commercial
interiors who want to learn how to apply Colour Psychology and the Colour
Affects System to their designs. It will help ensure clients react to their
environment in a more positive way whether this is in their home, an office
space, a public space or other - and the really good news is that you will be
far better able to predict response accurately.
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